Helping Bromwich and Smith’s Evolve their Online Client Experience

Bromwich and Smith, a leading financial services provider specializing in debt solutions, sought to enhance their digital presence to improve client engagement and operational efficiency. Swinmark Consulting delivered a comprehensive digital transformation, migrating the company from Drupal CMS to WordPress, integrating their CRM, and significantly optimizing their website performance and user experience.

Background

Bromwich and Smith provide personalized financial guidance and debt management solutions. With a growing online presence critical to reaching clients effectively, the company recognized the need for a more streamlined, efficient, and engaging digital platform.

The Challenge

Bromwich and Smith faced multiple challenges with their existing Drupal-based website, including slow performance, limited CRM integration, inconsistent content structure, and suboptimal user experience, resulting in lower conversion rates and customer engagement.

Our Solution

Swinmark Consulting led an integrated digital transformation initiative featuring:

CMS Migration: Successfully migrated Bromwich and Smith’s entire digital ecosystem from Drupal to WordPress, enhancing flexibility, ease of use, and future scalability.
CRM Integration: Developed and implemented a robust, custom integration between WordPress and Bromwich and Smith’s CRM system, enabling seamless data flow and improved operational efficiency.
Performance Optimization: Implemented strategic enhancements to site speed, substantially improving load times and overall website performance.
UX Auditing and Conversion Optimization: Performed a detailed UX audit and executed strategic optimizations focused explicitly on boosting user engagement, streamlining user journeys, and increasing conversion rates.

Results & Benefits:
The digital transformation delivered measurable improvements:

Enhanced Website Performance: Reduced page load times, significantly improving mobile performance.
Improved User Experience: Strategic UX adjustments and optimized site structure boosted conversion rates and customer interactions.
Increased Content Engagement: Improved content clarity and reduced content footprint help to simplify site structure.

Insights

Cloud Migration Best Practices: Ensuring a Smooth Transition

The Role of Technology Consultants in Driving Innovation

Agentic AI: The Next Frontier in Autonomous Software Development

Artificial Intelligence is stepping into a new era—not just assisting developers, but increasingly acting on their behalf. Known as Agentic AI, this new class of…

Harnessing AI to Drive Revenue Growth: A Strategic Playbook for Modern Businesses

In today’s rapidly evolving business landscape, one thing is abundantly clear: artificial intelligence (AI) is no longer a futuristic concept but a critical tool for…

AI-Augmented Development: Transforming the Software Engineering Landscape

In the fast-evolving world of software engineering, artificial intelligence is no longer a distant future—it’s a present-day force reshaping how developers write, test, and deploy…

Let's Talk

Whether you’re exploring a new digital initiative or need strategic insight to optimize your systems, we’re here to help.